Consumers Want Fast or Free Shipping?

As you may already know, shipping is a key factor when it comes to eCommerce or online shipping. Poor shipping performance can lead to slumps in your sales and deter would-be customers. However, many online consumers can’t decide if they want Fast or Free Shipping. In this guide, we’re going to take a look at both sides of the coin and see which one matters most to consumers. Let’s get right into it.

Consumers Want Fast or Free Shipping?

One particular survey showed that the majority of consumers — almost 70% — actually prefer FREE shipping over FAST shipping. This isn’t very surprising as other studies have shown that people don’t mind waiting a few extra days if it means getting a better deal on the price of their purchase. In fact, some have speculated that Amazon has been constantly adding new features to its Prime subscription for the very reason that most people aren’t as eager about one-day shipping as they used to be.

Don’t Prioritize Fast over Free Shipping

This doesn’t mean that fast shipping doesn’t help, it absolutely does. That being said, you shouldn’t prioritize speed over a fair price as driving up the cost for speedy delivers won’t do your business any good. The data shows that free shipping is the second most important factor in determining whether or not customers will return to a specific retailer — next only to low prices. While fast shipping ranked in at the 14th spot making it far less significant to consumers. Using third-party logistics companies can speed up your delivery time and even bring down operating costs until they’re at a point that offering free shipping doesn’t burden your bottom line. Nebraska Warehouse is one of the most popular 3PL companies that can help.

Conclusion Fast or Free Shipping

As you can see, both free and fast shipping can help your business acquire new customers and hang onto old ones, but when comparing the two side by side it quickly becomes clear that price is key and people would prefer to wait longer for their items to arrive as long as the shipping is free.

The Junction LLC

As a leader in the transportation industry, we demand excellence from our entire team. Our team at The Junction LLC strives to deliver the best possible customer service and by a desire to solve our customer’s toughest transportation and supply chain needs. Our team is dedicated to serving our customers and will take the necessary action to deliver our customers’ products safely, efficiently, and on-time. This is our promise to you!

Nationwide Services include:

Trucking & Freight Shipping Services:

  • Overweight,
  • Over-dimension
  • Time sensitive shipments
  • LTL (Less-Than-Truckload)
  • FTL (Full Truckload)
  • Flatbed
  • Flatbed LTLRGN (removable goose neck lowboy)
  • RGN (removable goose neck lowboy)
  • Maxi’s / A-Train / B-Train
  • Heavy Haul
  • Over Dimensional
  • Dry Van
  • Dry Van LTL
  • Refrigerated
  • Refrigerated LTL
  • Power Only

Additional Services:

  • Our sister companies can also provide warehousing in our food grade facilities, cross-docking, and contract warehousing.

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